Other Recent Articles
Have you considered a marathon?
Truth be told, I have always wanted to do so but was overwhelmed with the idea of training. I knew my knees wouldn’t allow me to run it but even the idea of walking seemed out of my reach.
Yet recently, my friend Nora, a fantastic psychologist in Chicago told me that one Sunday, she walking [...]
3Sep2007 | Casey | 0 comments | Continued
Individual face-to-face consulting available
As you probably know, most of my coaching and consulting is done over the phone. Yet, some people really love to have some concentrated time face-to-face with me to really get into the nuts of bolts of building their practice.
To that end, I am offering a few in-person consulting sessions as I travel. I will [...]
No-charge Preview Teleseminar
People often say to me “Casey, I want what you built - a practice full of cash-paying clients with no managed care. How did you do it?”
I’d love it share! You are invited to a no-charge teleseminar where I will share with you the exact techniques I used - as a strong introvert - to [...]
Fear: What Will Happen If I Succeed?
Note: This is Chapter 4 of my new book: “Be a Wealthy Therapist: Finally, you can make a living while making a difference” due out in just a few weeks. Hope you enjoy it!
In one of my weekend workshops, Larry sat low in his chair at the back of the room. While others shared their [...]
Workshop - October 26 & 27th - Houston, TX
I am returning to my roots in Houston Texas for our two-day power-packed workshop (with 14 CEUs.)
Raised in Houston, I am excited to bring Bob and my friend Maria to join some success-minded private practitioners on October 26 & 27th in Houston.
Like last year, I plan to stuff myself with BBQ and great Mexican food.
Want [...]
What did you most get out of our new book “Be A Wealthy Therapist - Finally, you can make a living making a difference?
We’d love to hear what you think! What touched you? Did it change your thinking or emotion around building a practice? Do you have plans to do anything differently?
Just write your comment in the box below or click on the word “comments.”
I wish you great success!
Love,
Casey
Have the summer “lulls” started for you?
Every summer I write about how scary it can be if you start to experience a slow down in your practice. If this is your first year letting go of insurance panels, you may be feeling even a little more scared.
There is a cyclical nature to private practice. Often we notice the phone rings less [...]
Fate, chance or destiny?
The season finale of the hit TV show 24 just aired this week.
Jack Bauer is the extraordinary hero of the show. I heard someone say “Jack Bauer is the man every man wants to be and every woman just wants.”
Jack is played by actor Kiefer Sutherland. I heard him say recently that he never wanted [...]
What is your Marketing Personality Type?
Over the past several years, I have discovered that therapists, coaches and healers tend to fall into one of four types of marketing personality types:
Introverts
Technology Lovers
Creatives
Extroverts
In the last article, I discussed the Introvert Marketing Personality Type.
In this article, we’ll take a look at what I call the Techno Lover Personality Type. Over the next two [...]
Stuck on your tag line?
Is your tag line memorable? Does it get stuck in people’s heads and make them want to know more about what you do?
Or when people ask you, “So, what do you do for a living?” are you tripping over your words with a knot building in your stomach?
Do you sometimes calm yourself with the thought, [...]
Introverts Rejoice!
Guess what? There is great news for introverts. You do not have to give presentations or talk to people you don’t know to build your practice. You don’t even have to go to unstructured networking events if you don’t want to!
In this article, I discuss 5 of 11 proven ideas that you can use to [...]
The Art of Contentment
When Bob and I married almost 9 years ago, one of my married co-workers gave us a lovely wedding card.
The sentiment said “Wishing you moments of bliss and hours of contentment.”
Now, many years later I understand the sentiment. But at the time I was disturbed by it.
“She only wishes us moments of bliss?”
Dr. Lee Blakwell, [...]
What is your website saying to your prospects?
As I have mentioned, technology will be the primary way therapists and healing professionals get clients in the coming decade.
This means you need some sort of web presence.
There are two very easy ways to get on the internet right now.
The first is to write a compelling listing for the online therapist locator services such as [...]
Learning From 2006!
This week I was signing a birthday card for my office mate, Jory. I simply adore Jory. In her card, I wrote “I hope 2007 is your best year ever!”
I tend to write that sentiment in most cards I sign and it got me to thinking…
What will it take for you to make this your [...]
Ask Casey Truffo?
I am so excited to see what 2007 brings. We have so many exciting programs in the works to help you build your practice! We will be partnering with some extraordinary people this year in ways that will teach us a lot more about marketing, attracting clients, and reclaiming our private practice dream.
Did you submit [...]
12Jan2007 | Casey | 0 comments | Continued-
Get The Book
heal and deal, that is! 
Yikes, my whole website will need a makeover; but your idea makes too much sense not to. My practice is ...
Casey, your suggestions about marketing to women were worth a full consuling session. Thanks 
Hey Brian,
You wanted to know what my relationship is with Judy Gifford of Find-A-Therapist.com
Sure I am delighted to share. ...
Dear Casey,
I just finished reading your news about you training for a marathon. Talk about "girl power." And best ...
Thanks so much for the story.
In the middle of a load of bits of work with my mind on mundane ...
Casey, this story about the lighthouse touched me so much because I totally feel this way, I underestimate my self ...
Dear Casey, Lots of luck on your marathon training. Secondly, I am always a click away and willing to ...
What is your relationship with Judy Gifford, CEO of find-a-therapist.com? I think in order to be ethical you should disclose ...