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Candied oatmeal and marketing?

December 7th, 2007 • Casey • 0 comments • Related • Filed Under

Bob and I are at the Ericksonian Hypnosis International Congress. There are people here from all over the world and it is fun to listen to the different languages.

Early this morning, before my presentation, we stopped in the restaurant for breakfast. There was a fantastic buffet with fruit, baked good, eggs and a myriad of bacon and sausages.

And there was a pot of very plain-looking, white oatmeal. I am not crazy about oatmeal but my doctor encourages me to eat it. So I reluctantly filled a bowl (while passing up the double-chocolate-chip muffins.) Then I saw it - next to the oatmeal pot were over 20 “toppings” for the oatmeal. There were not only raisins, brown sugar and maple syrup, but pistachio nuts, candied pecans, pineapple chunks, chocolate chips, M&Ms, dried soy beans, along with several other types of nuts and fruits. If that wasn’t enough there was also flavored yogurt and dried breakfast cereal that you could stir into the oatmeal. Needless to say, I have never enjoyed oatmeal so much!

So how does this relate to marketing? Quite honestly, oatmeal is boring. And counseling is often considered boring. But when you can bring your uniqueness to marketing your practice.. When you can talk about what you do in ways that invite people to say “I want that!” then you have transformed something that no one is really too excited about into something that excites people and makes them want to make an appointment. Please - tap into your creativity, learn what your ideal client wants, and then let your community know about you!

And I don’t think I will ever be able to eat oatmeal without pistachio nuts or candied pecans again. :)

I hope you take very good care of yourself this holiday season. Bob and I will be spending Christmas and New Years in Hawaii. We are really looking forward to having some fun and “down time.”

Love and blessings,
Casey

Breaking Free of the Perfectionism/Procrastination Cycle - what I learned in the process of writing my new book.

September 7th, 2007 • Casey • 0 comments • Related • Filed Under

Does this happen to you?

As I try to keep providing quality marketing information to healing professionals, I often get stalled by my Achilles heel - trying to be perfect.

Do you struggle with it too? Here is a conversation that goes on in my head sometimes:

“There just isn’t enough time to do it ‘right.’” Or, “It just isn’t perfect yet.” Or, “I can do it better than this.”

If you struggle with this, you know what I am talking about. It is the place where it feels too hard to move forward and yet you might like a failure if you don’t. You just feel stuck.

Be A Wealthy Therapist Book by Caey Truffo Well, in May I decided to confront this perfectionism/procrastination cycle once and for all. I decided to write a new book and “just finish it” and let it be - not perfect - but good enough. But I wondered, can I really do it?

Here is the mantra that helped me finish the book…

My coach said to me “Focus on completion - not perfection” and that was the motto that moved me through the process. I will post more later of my book writing/overcoming procrastination story in case you might be interested.

But if you struggle with that “I’ll think about it tomorrow because I am too tired to make it perfect today” thinking then I hope you can take a page out of my book (hee hee) and “Focus on completion not perfection” - whether it is in your marketing efforts or somewhere in the rest of your life.

And yes, the book is completed!

This book certainly is not perfect - but it is completed. I am so excited. We are receiving advanced reviews that are fantastic.

It is in the final production stage and we will be shipping in just a few weeks. You can check it out (and pre-order your copy at a discount if you like) at:

http://www.BeAWealthyTherapist.com/book/

Ready for more? Consider joining us in Houston - October 26 & 27

Of course, I can only cover so much in a book. I love interacting with people as they work through these issues of money and move on to create their marketing plan. To that end, I will be teaching and coaching these strategies in detail at the 2-day power-packed Workshop in Houston, TX on October 26 & 27 2007.

There are a few workshop seats left at the discounted price of $277. Soon the price will be going up to $350. To see my 2-minute video and reserve your seat, visit:

http://www.BeAWealthyTherapist.com/Workshop/

Can’t wait to hear what you think of the book!

As always, I wish you great success!

What is the Exclusive Members Program?

November 6th, 2006 • Casey • 0 comments • Related • Filed Under

Several people have asked me about the Exclusive Members Program so I thought I'd record a short audio about it.

Happy practice-building!

MP3 File