Advanced training

The Digital Version of our Self Study Course is now available.

March 14th, 2008 • Casey • 0 comments • Related • Filed Under

Great News! Our information-packed Be A Wealthy Therapist Implementation Kit is now available in Digital Form!

The How To Build A Full and Rewarding Private Practice! Digital Version is a 130-page workbook download and 12 audio mp3 recordings that are jammed packed full of tips, strategies and a detailed action plan guaranteed to get you excited about building your practice.

Up until now, we only offered the hardcopy version for $275. But now you can get the same great information in a Digital Version for $100 off the retail price! Download your Digital copy today for $175.

With the Digital Version, you can download the 130+ page manual and either read it on your computer or print it if you like. You will also receive 12 mp3 files. You will have immediate access after you place your order - no more waiting to receive your copy in the mail!

To learn more about the Digital Version or to request your *no charge* Marketing Checklist visit:
http://www.attractmoreclientsnow.com/indexdigital.html

Online Client Attraction for Introverts (and the rest of us too.)

September 17th, 2007 • Casey • 0 comments • Related • Filed Under

Are you an introvert? Do you find yourself better in one-on-situations? Does the idea of marketing your practice make your stomach knot?

Well, it is a little known fact that introverts can be the best marketing people.

Surprised? It is true!

In our Build Your Full Practice Workshop in Houston, TX on October 26 & 27, we will be discussing 17 ways to market your practice - 11 of which are perfect for introverts.

Online client attraction - it is easy!

One of the easiest ways for introverts to market a private practice is via the internet. Hundreds of thousands of people are searching for therapists online these days. That is very good news for introverts.

There are 3 simple steps to attracting clients online.

a) Get an online presence - a website, an online therapist locator listing or a blog.

b) Make sure your online presence is attractive to the client. A good website, listing or blog should show your online visitors that you care about them - that you understand their problem.

c) It should be easy for your online visitors to contact you and make an appointment with you. Just as you return your phone calls quickly, make sure you check and return email messages quickly.

d) Consider an online scheduler so that clients can make appointments with you on their own. Mark Saindon, a therapist in Portland, Oregon says he has as many as five new clients a week signing up via his online scheduler.

Don’t be frightened by technology. If it seems to complicated for you, enlist the aid of a high school or college student. They can help you to quickly get an online presence. Don’t be left out of this fabulous way of attracting clients.

Great news for the next 10 workshop registrants.

Want more detail on how to create a dynamite online presence? How to create a blog? What to put on your website? How to put an online scheduler on your website?

Whether you are an introvert or extrovert, please consider joining us for the two-day workshop in Houston, TX. We are freezing the registration fee to $277 for the next 10 seats. So if you have been on the fence, you might want to snap up your seat now by visiting: http://www.beawealthytherapist.com/Workshop/

Hope to see you there.

Where is the next workshop?

Also, several of you have asked me if we have plans to do the 2-day workshop in other parts of the country. While I do speak at national conferences, our next 2-day in-person workshop will be in Orange County, CA in May 2008.

Final note to Introverts

Introverts have this incredible way of getting the focus off themselves and onto the other person. This is the introvert advantage. With it, you can attend structured networking meetings, and armed with the right scripts, can make as much $10,000 from referrals from these groups.

Till next time, happy practice building!

Love and blessings,
Casey

Breaking Free of the Perfectionism/Procrastination Cycle - what I learned in the process of writing my new book.

September 7th, 2007 • Casey • 0 comments • Related • Filed Under

Does this happen to you?

As I try to keep providing quality marketing information to healing professionals, I often get stalled by my Achilles heel - trying to be perfect.

Do you struggle with it too? Here is a conversation that goes on in my head sometimes:

“There just isn’t enough time to do it ‘right.’” Or, “It just isn’t perfect yet.” Or, “I can do it better than this.”

If you struggle with this, you know what I am talking about. It is the place where it feels too hard to move forward and yet you might like a failure if you don’t. You just feel stuck.

Be A Wealthy Therapist Book by Caey Truffo Well, in May I decided to confront this perfectionism/procrastination cycle once and for all. I decided to write a new book and “just finish it” and let it be - not perfect - but good enough. But I wondered, can I really do it?

Here is the mantra that helped me finish the book…

My coach said to me “Focus on completion - not perfection” and that was the motto that moved me through the process. I will post more later of my book writing/overcoming procrastination story in case you might be interested.

But if you struggle with that “I’ll think about it tomorrow because I am too tired to make it perfect today” thinking then I hope you can take a page out of my book (hee hee) and “Focus on completion not perfection” - whether it is in your marketing efforts or somewhere in the rest of your life.

And yes, the book is completed!

This book certainly is not perfect - but it is completed. I am so excited. We are receiving advanced reviews that are fantastic.

It is in the final production stage and we will be shipping in just a few weeks. You can check it out (and pre-order your copy at a discount if you like) at:

http://www.BeAWealthyTherapist.com/book/

Ready for more? Consider joining us in Houston - October 26 & 27

Of course, I can only cover so much in a book. I love interacting with people as they work through these issues of money and move on to create their marketing plan. To that end, I will be teaching and coaching these strategies in detail at the 2-day power-packed Workshop in Houston, TX on October 26 & 27 2007.

There are a few workshop seats left at the discounted price of $277. Soon the price will be going up to $350. To see my 2-minute video and reserve your seat, visit:

http://www.BeAWealthyTherapist.com/Workshop/

Can’t wait to hear what you think of the book!

As always, I wish you great success!

Individual face-to-face consulting available

August 24th, 2007 • Casey • 0 comments • Related • Filed Under

As you probably know, most of my coaching and consulting is done over the phone. Yet, some people really love to have some concentrated time face-to-face with me to really get into the nuts of bolts of building their practice.

To that end, I am offering a few in-person consulting sessions as I travel. I will be offering face-to-face consulting:

In Long Beach, CA on October 12, 13 & 15
In Houston, TX on October 25 & 28
In Oakland, CA on November 1 & 3

We have openings for 90-minute and 3 hour face-to-face coaching sessions. For more information about how we could spend some together working on your practice building strategies, please send a blank email to: consulting@beawealthytherapist.org

I hope we can meet face to face!

Casey

Workshop - October 26 & 27th - Houston, TX

August 17th, 2007 • Casey • 0 comments • Related • Filed Under

I am returning to my roots in Houston Texas for our two-day power-packed workshop (with 14 CEUs.)

Raised in Houston, I am excited to bring Bob and my friend Maria to join some success-minded private practitioners on October 26 & 27th in Houston.

Like last year, I plan to stuff myself with BBQ and great Mexican food.

Want to hear what we are covering? You can view my two minute video at:
http://www.BeAWealthyTherapist.com/Workshop/

I bet they didn’t teach you this in grad school…

This 14-hour workshop is jammed packed full of tips, strategies and a detailed action plan
guaranteed to get you excited about building your practice.

On Day 1 We Will Cover:

The 4 Simple Rules for Creating the Ultimate Private Practice
Money 101
What is it, who gets it and do you want more of it?
How to handle the intake call to your best advantage.
Marketing 101
What influences “buying” behavior?
What can you do to be more attractive to prospective clients?
What are you selling and to whom?
All businesses have a target market. We will help you figure out yours.
Your Marketing Personality Type
Are you an Introvert, Extrovert, Techno Lover or Creative Marketing Type? Based on your Marketing Personality Type, you can select the activities that work best for you.
The 17 Marketing Activities You Can Use to Build Your Practice
The Law of Attraction applied to Building a Private Practice

On Day 2 We Will Create:

Your Marketing Plan Blueprint - including
Your ideal client profile
Your tag line
Your Marketing Activity Plan including your Keep In Touch Marketing Activities

You will also learn:
How to Know if Your Marketing is Working
How to Maintain Marketing Focus and Motivation in order to stay happily on track.
How to create your Marketing Self Care Plan
You will leave with your personal Marketing Plan Blueprint complete.
Each day there will opportunities for attendees to have some “Hot Seat Laser Coaching” - quick coaching on your marketing plan with the group.
And I will be there to support and coach and nudge you and the other participants for the whole, entire day! Get your questions answered on the spot as you develop your plan.

And After The Workshop:

Once a month for 3 months after the workshop, I will hold a teleclass at no additional charge just for the attendees. We call this your “Stick To It Program.” I offer these calls to make sure you are on target with your marketing and to answer your questions after the workshop. These 60 minute calls will be the fist Monday of every month at 6 p.m. Central time.

There is a $75 discount for the first 20 registered. (We have 10 registered so far so you may want to get in quick if you are going to get your discount.)
Visit http://www.BeAWealthyTherapist.com/Workshop/ for more details.

Hope to see you there!
Casey