Many people struggle with this and it ends up slowing down their practice building. Don’t let this happen to you.

Spend four days with me and get your online and offline marketing plan completed.

I am so excited to announce our new Four Day Marketing Makeover Intensive Workshop in Orange County, CA on June 18 - 21, 2008.

Let me help you write your website home page text.

Leave with your online locator listings written.

Get my scripts to help you get the fee you want.

Learn how to get your name in the media.

Plus I will personally give you special presentation pointers to help you make your best impression ever.

All this and 30 CEUs for CA MFTs and LCSWs.

This Four Day Marketing Makeover Workshop is not for the faint of heart. We will work hard but when you leave, you will know exactly what to do to get the clients you really want.

Plus once a month for three months after the workshop, I will hold special “stick to it” group teleclasses for the attendees to help keep you on track and help you with any obstacles you might encounter.

Don’t bemoan the economy! Take charge of your practice and your income today.

Join me in Orange County, June 18 - 21, 2008. Tuition is $495 or if you register before May 10th, you can pay in two payments of $277.

Seating is limited so reserve your spot today at:

http://www.BeAWealthyTherapist.com/Workshop/

I recently met a therapist with a thriving practice. Ben lives in a Midwestern city and has
quite a waiting list for his four-year-old practice.

When I asked him about the secrets of his marketing success, he told me that it was difficult for him when he initially was marketing himself as a Marriage and Family Therapist, seeing a garden-variety of clients.

Ben is gay. He began some advertising about assisting teens and families with issues around homosexuality. He marketed to school counselors, physicians, and other therapists. He submitted articles to a local parenting magazine for parents who are wondering if their child might be gay.

Once he became well known for this niche, Ben decided he wanted to be known as more than ‘the gay therapist’ in town.

So he also built a secondary niche around working with children of borderline parents, a very specialized practice area. He found other therapists in town were eager to refer these clients to him.

Soon Ben found himself with a full practice. While he still works with clients who are dealing with depression, job loss, or relationship issues, the majority of his clients come from his two niche areas.

Ben shared one last marketing secret that I have to pass along. “I work hard to do my very best with each client. I know I’m succeeding when I get referrals from my former and current patients. That’s a real compliment for a therapist!”

Have you found your niche yet?

If not, ask yourself these questions:

1.    Which clients am I the most passionate to work with in therapy?

2.    Do I have any special training?

3.    What personal challenges have I faced?

4.    What area of therapy seems easy and effortless for me?

5. What problems do people have that they are most likely to pay a therapist to help them with?

Identifying your niche is one of the most important steps leading to a successful practice. Without a niche, you are a generalist, easy to miss in the crowded market place.

However, when you have a niche, you can make your marketing materials clear and compelling, inform people of the precise type of clients you serve,
and be seen as a specialist.

Here’s a corny pun to help drive the point home:    ‘If you want to get rich, you gotta find a niche!’

Happy practice building!