Over the past several years, I have discovered that therapists, coaches and healers tend to fall into one of four types of marketing personality types:

• Introverts
• Technology Lovers
• Creatives
• Extroverts

In the last article, I discussed the Introvert Marketing Personality Type.

In this article, we’ll take a look at what I call the Techno Lover Personality Type. Over the next two weeks, I will publish articles on the Creatives and Extrovert Marketing Types.

Who are Techno Lovers?

Techno lovers are great analytical thinkers. They like puzzles and love to solve problems.

And they love technology.

Techno lovers can get excited about websites, the internet, and high tech gadgets.

They tend to purchase things and spend time on the web. They aren’t at all afraid of what they don’t know - it excites them and they really love learning.

The Techno Lover’s Two Biggest Marketing Challenges

1) Creating a technological marketing strategy - such as a website or blog can be a lot of fun. It can almost be addictive. It is important for the Techno Lover to know when to “step away from the technology” and consider a project “complete” (at least for now.)

2) Sometimes, with Techno Lovers, the marketing effort is about “the game” - the game of “How can I get people to visit my website?” Let’s remember that you want more than people to visit your website - you want to convert that prospect into a person scheduling an appointment.

The Overview of How To Market Your Practice As A Techno Lover:

1) Make sure your website is 80% about the client and only 20% about you and your services. Remember - the client cares most about “Do you get me?” Your experience and credentials are usually only interesting to a prospect once they believe that you understand them and “get them.” In fact, in all your web marketing - speak to the client. Let them know you understand their pain and want to help them.

2) Put audio and/or a short video on your website. Let your prospects get a sense of who you are and what you look like or sound like. This will give them the opportunity to decide if they want more from you. (Note: If you do decide to have audio or video, make it so they have to click on something first instead of it coming on automatically when they come to your website.)

3) Let the web visitor have the opportunity to make an appointment with you over the web via an online appointment manager/scheduler.

4) Have something free that you will give away to your web visitors in exchange for their email address. Create an online newsletter - something of value to your ideal client - that comes out monthly to your email list.

Technology is wonderful and if you enjoy it, then you are very lucky. The number one way we will attract clients in the coming decade will be with technology - and you will be way ahead of the curve!

Until next time, I wish you continued love, blessings and success!

P.S. Stay tuned - next time we will discuss the “Creative Marketing Personality Type.”

P.S.S. Did you check out the free bonuses given to those coming to the workshop? You can at: http://www.BeAWealthyTherapist.com/2007Workshop/

Is your tag line memorable? Does it get stuck in people’s heads and make them want to know more about what you do?

Or when people ask you, “So, what do you do for a living?” are you tripping over your words with a knot building in your stomach?

Do you sometimes calm yourself with the thought, “Well, they weren’t my ideal client anyway…”

Everyone is either a potential client or knows someone who is, so I encourage you to create a tag line that works, is comfortable to say, and shows your passion.

Maybe you feel you’ve tried so many different variations for your tag-line that you’re wondering if you’re even on the right track anymore.

I’ve noticed that it appears to be much easier for us to help someone else with their tag-line, but when comes to doing it for ourselves, it is so easy to get stuck.

In this article, I will do my very best to share strategies that can help you create a great tag-line, but the first thing I want to suggest is that you get together with people who understand what you do, who will brainstorm together with you and who will give you honest, real-time feedback.

At the bottom of this article I’ll give you an opportunity to do just that.

It starts a conversation.

The key to successfully marketing your practice is having a lot of people know what you do - and remember it when it comes time for a referral. So, when people ask you what you do for a living, it is a marketing opportunity. By sharing a quick few words that invites the other person to ask questions, you are on your way to building a new referral relationship!

It is simple to say.

Some tag lines look great on paper but don’t roll off the tongue easily. For example. “I teach women how to be heard by their mates” can sound like “I help women to be hurt by their mates.” Now, that can get you some really strange looks!

It uses simple language.

Are you still using “jargony” terms when you describe what you do?

I really notice this when I coach financial planners. When they use technical financial terms, I (as the listener) feel uncomfortable. Instead of increasing my faith in them (”Boy, she knows her stuff”), I feel stupid. This is not how you want someone who could be a referral source to feel.

You need to know what words to use and what words you should absolutely avoid unless you want to drive potential clients away.

It is interesting.

This is tricky. You want to encourage the person to ask you questions and maybe to tell you about their own struggle, but you don’t want to be doing therapy on the spot. One therapist who said “I work with women with body image issues,” found that people would act uncomfortable when she said that. She changed it to “I teach women how to feel better about their bodies” and started attracting crowds and lots of conversation!

You love to say it.

Far more important than the words themselves, I want you to love talking about what you do. I want you to light up when people ask you what you do. Have fun with it! Let your passion out!

People don’t care what you do until they know what you care. So, let them see that you love what you do and they’ll be more likely to ask you more about it. Far better to get connected with them than simply having a catchy phrase.

So, pick a tag line. Go test it - but test it with therapists and non-therapists and particularly people who don’t know you.

 

To Your Success!

Casey