Hi there!

Every now and then I’ll recommend a product that I think can be a great asset to your business. You see, I get approached on a weekly (if not daily) basis to promote other peoples products to you.

I don’t take this lightly. I have no intention of swamping you with material that isn’t going to build your business.

In the recent past, I have written about and taught my Exclusive Members how to create audio CDs that you can sell to your clients - to help them when you aren’t there and to create an additional income stream for you. Well, in the past it has been a rather technical and cumbersome project. Not any more. Stay tuned as more info will be coming!

Several therapists have asked me recently about blogging.

A blog is an easy way to have a web presence without the big web development price tag. In fact, many “websites” that you see on the internet are really blogs. For example, I have a blog that contains my newsletters and 6:00 a.m. musings. Our entire Exclusive Members site is also written on a blog.

Each “post” you write to a blog appears “above” the previous post. That way visitors are always looking at fresh content. You can have additional pages about your site, your location and other pages you’d like - similar to a website.

It is quite easy to set up a blog. First you find a company to “host” your blog. They will give you templates that you can modify to match your ideal color scheme and you can create the pages you want. I recommend the blogging service Typepad.

You can update your blog easily and instantly. If you can write an email, you can write “posts” to a blog. Compare this to a website where you need to hire a web professional to make programming changes in secret html-code programming language every time you want to make changes. With a blog you can make the changes yourself literally in minutes.

Search engines love blogs. Since posts to a blog are so easy to make, you will find that you are offering more content than you might on a static website. Search engines also love websites where content changes a lot - so blogs can help you get more visitors to read what you’ve written. As you continue to make “posts” the search engines will begin to take notice.

Making posts to a blog can be a great way to have your prospects and clients get to know you and your ideas better. Through your posts (again which are like emails but appear on what looks like a website) they can come to like and trust you more than they might by reading your static website.

Blogs are a great way to “post and host” your newsletter. Your newsletter content can be entered as a simple post to your blog.

If you like, you can create a dialogue with your readers - allow them to post comments to your blog entries. This is one of the aspects of blogging I enjoy the most. In fact if you want to comment on this article, please do so at here at: http://buildyourtherapypractice.com/casey/archives/36#comments

Have an upcoming class, talk or workshop? A great idea is to have a blog so participants can begin communicating with each other by introducing themselves through blog comments . I use separate blogs for my workgroups and the participants come to know more about each other through the blogs. (Note: most blogging tools have a spam feature which you can turn on to make sure spam comments don’t appear on your blog.)

Blogging has a lot of advantages.

If you want to learn more about blogging, you may want to check out Andy Wibbels’ site “Easy Bake Weblogs” at http://www.beawealthytherapist.com/recommends/howtoblog.html

Have a great week and happy practice building!

Wishing you continued success!

Hi all!

This week we had the second of our two-part teleseminar: What keeps smart, savvy, therapists from implementing good marketing ideas easily and comfortably? (If you weren’t on the call and would like to purchase it, read more here.)

Part 2 was called “Painless Change for Marketing Success.”

Were you on the call with us? Please let us know how the call affected you by clicking here and leaving your comment in the box. You can win a prize!

As a marketing coach for therapists, I see therapists learning great marketing strategies but they often get stalled when implementing them.

I see this procrastination again and again. But there is more to it.

In fact there is something else underneath all those rational arguments that stop therapists from actively marketing their practice.

What keeps smart, savvy, therapists from implementing good marketing ideas easily and comfortably? Teleseminar

In Part 1 of this teleseminar, we discussed what it takes to build a successful private practice:

* Expertise and an area of specialty
* A vision and a plan to attract the clients you really want
* Addressing the inner game of success

In Part 2, “Painless Change for Marketing Success,” Pete took two volunteers (and the rest of the participants by proxy) through some experiential exercises that you can do to get past the emotional and cognitive blocks to success.

It was an amazing two-part teleseminar. One person emailed us and said “This class changed my life.”

If you listened to the call, please let us know how you felt about it - how it impacted you. We are asking for your comments so we can improve our presentations as well as using them as testimonials on our websites. You can leave them here.

Share and win! On Dec 1, 2006 we will draw one lucky person from the comments provided and that person will win a FREE 6-month membership in our Exclusive Members Program. This program provides marketing training calls like this every month!

Just leave your comment below. We will draw a winner on Dec 1, 2006. All comments left after that date will be greatly appreciated but won’t be eligible for the drawing.

Wishing you continued success!

Several people have asked me about the Exclusive Members Program so I thought I'd record a short audio about it.

Happy practice-building!

MP3 File

How did it get to be November already? It seems we just put away the Christmas decorations.

Two weeks ago I had the opportunity to speak at the AAMFT conference in Austin, TX. I really love meeting therapists in person from around the country. I especially enjoy sharing my passion and my mission with wonderful groups of smart, savvy, and caring therapists.

At a conference like this, I have the opportunity to share my mission. I want to get the word out to therapists all over the world that they can have a meaningful practice and a nice income. I want them to know that they can make a good living as a therapist - that they can learn how to attract fee-for-service clients - even though most grad schools do not teach it.

It takes courage to have this position. It is completely counter to the mentality that therapists have to be poor in order to be good servants of the community. The fact that you’ve subscribed to this newsletter shows that you are on the leading edge of an exciting movement.

As I shared my passion for this mission at the recent conference in Texas, amazing things began to happen. Professors offered to help me get this information to their graduate students. A graduate student asked me if there was anything I wanted researched as he might do his dissertation on it. The audience asked me how they could help me spread the word to their peers and to the therapist training programs.

Bob and I came home so excited about all this. And it reminded me that when you stay on course with your mission and let your passion for it show, your business will grow exponentially.

What is your mission? What do you want the world to know? In the Be A Wealthy Therapist Self Study Course, we call this your “Center of Wisdom.” I invite you to remember why you are here and what you want to share. Then get out and do so!

Feel free to share your mission and your plan for getting the word out at http://buildyourtherapypractice.com/casey/archives/31#comments

If you are interested in helping me “Spread the word” about how we
can be caring therapists who also have a financially rewarding practice, please let me know.

You can do so by sending me an email here. We have also created a web page where you can invite your colleagues to sample our free stuff.

To invite them, please visit http://www.BeAWealthyTherapist.com/taf.html
I thank you in advance for helping me spread the word.

Upcoming Events

Part 2 of our marketing teleseminar with Dr. Pete Pearson

“Painless Change for Marketing Success” - Tuesday, November 7, 2006 at:

6 - 7 p.m. PST
7 - 8 p.m. MST
8 - 9 p.m. CST
9 - 10 p.m. EST

Pete takes us through some energy based techniques to help us reduce our fear of marketing. Getting more clients doesn’t have to be grueling, and with this breakthrough approach, it’s not.

Join us so you can:

- Learn to feel comfortable planning your business.
- Follow through on activities that anxiety prevented you from initiating.
- Experience emotional relief taking marketing steps.
- Take your new found confidence to create the practice you want.

To register or for more information (including fees), please visit; http://www.beawealthytherapist.com/stopbeingscared.html

Also, next week in the Exclusive Members Program we will have a teleseminar on:

Cool Website Tools To Get More Clients

Monday, November 6

6 p.m. PST
7 p.m. MST
8 p.m. CST
9 p.m. EST

Learn how to use online appointment schedulers, practice-building audios (podcasts) and more to make your practice more attractive to prospects and clients.

If you aren’t an Exclusive Member, you can become one for only $4.95 for the first 30 days and only $27 a month after that. This includes 4 hours of group training and audios a month. For more info or to sign up visit: http://www.BuildYourTherapyPractice.com

Happy practice building!