Archive for December, 2008

Twitter Updates for 2008-12-30

December 30th, 2008 • Casey Truffo • 2 comments • Related • Filed Under
  • What do you think I should call new book: “Multiple Streams of Therapy Revenue” or”Multiple Streams of Therapy Earnings”? Thanks in advance #

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Santa came disguised as an ATT service man

December 23rd, 2008 • Casey Truffo • 0 comments • Related • Filed Under

Hello all. I have been moving my home office around (switching it to another room) and we needed a DSL line in the new office. 

All day I had been fussing with my computer. First Microsoft Word wasn’t working - then some other computer challenges (you know the kind of stuff I am talking about.) I think part of the problem was that I had had a HUGE dessert at lunch and I was amped on sugar!

So in my fussiness, in comes the DSL installation man. He is relaxed - arrived an hour early even! He installs everything in less than 30 minutes while softly humming a lullaby.

I found myself relaxing in his presence - even though we were both busy with our projects. His energy calmed me.

As he was leaving, I asked him “are all your installations this easy?” He smiled an aw shucks ma’am smile and said “Not only is every installation this easy - every DAY is this easy - all day every day. I set an intention in the morning and renew it continually throughout the day.”

He smiled and left.

Hmmm - what a gift. I slowed down and oddly - became more effective! My computer problems disappeared and I met my writing goals for the day.

How cool is that? Now that is service!

Twitter Updates for 2008-12-22

December 22nd, 2008 • Casey Truffo • 1 comment • Related • Filed Under
  • Creating Christmas videos for our personal website. Bob loves his Christmas trains! #

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Twitter Updates for 2008-12-21

December 21st, 2008 • Casey Truffo • 2 comments • Related • Filed Under
  • Just walked 9 miles! #

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Advanced Be A Wealthy Therapist Strategies

December 16th, 2008 • Casey Truffo • 10 comments • Related • Filed Under

Hope you enjoyed the call. I would love to hear one thing you learned and one thing you will do as a result of this call. We will draw one winner from all the comments for a copy of Pink Spoon Marketing. If you are interested in purchasing Pink Spoon Marketing Workbook, please click here.

The $30 discount will be available until Midnight tomorrow night.

To access the replay page, please visit:
http://www.beawealthytherapist.com/advanced/replay.html

Thanks!
Casey

Pick a specialty that hangs out together.

December 10th, 2008 • Casey Truffo • 0 comments • Related • Filed Under

As you know I am a fan of marketing to a specific specialty, because a specialty gives you credibility with your prospects. And as we have discussed a great way to pick a niche is to pick either a person (actors) or problem (single and doesn’t want to be) or person with a problem (men whose family thinks they have a problem with anger.)

Is this too narrow? I want to remind you of the Halo effect. If people think you are an expert in one specialty - they will assume you are an expert in another. I know it doesn’t make logical sense but somehow that always seems to happen.

Now consider this…

An even better way to pick a niche market is to identify a specialty market where the people hang out together.

For example, parents without partners, stepfamilies, or Christian people who are divorced or separated.

These niches have groups of people who meet together. Perhaps they have local groups - or even better - a national association.

Think about how this might help you attract more clients. You could visit the group. You could be a presenter at a group event or conference. You could offer a Q&A night for the group where they could “Ask the Expert” questions. You could create a newsletter for the members of the group (or contribute to their newsletter). Then as new members come in, they can read about you and get a taste (pink spoon) of the wisdom you offer.

These groups or associations may have a website where you could post an article and a link to your website.

Better still - as you get a client from the group, they will often share their experience with others who will then become your clients.

For those of you considering adding products to your menu of services next year and creating multiple streams of psychotherapy income, the more your “niche” hangs out together, the more effective your marketing efforts (and ultimately sales) can be.

Just some (no calorie) food for thought…

A Lesson from the Ice Cream Store

December 3rd, 2008 • Casey Truffo • 2 comments • Related • Filed Under

We are often asked “How do I turn web visitors into clients?”

A visit to your web site is like a first date. Your web visitor has no idea what to expect and will be checking you out.

So how do you get a second date? How do you get your web visitor to decide if they like you and want to trust you with their deep and private issues?

One way to give the web visitor “a taste” of you - what you are about - is to offer something at no charge. You may have heard this described as a “pink spoon.” For example, you may give away a no-charge report, e-course or audio.

For those who may not have heard this before, we call this a “pink spoon” because it reminds us of a process that happens at the ice cream store.

Just picture it. You go into the store and see all the flavors. You can’t decide which to pick. The clerk sees your indecision and offers you a small pink spoon with a bite of the flavor of your choice. After you taste the Hawaii-mocha-vanilla-crunch, you decide you like it and order a cup or a cone. After you enjoy your cone, you may decide to purchase a pint or half gallon to take home. You didn’t start with the half-gallon. You needed that pink spoon first.

So what makes a good pink spoon?

1) It is of interest and value to the web visitor.

If your site is geared toward parents of troubled teens, make sure your pink spoon audio, report or e-course talks about the challenges parents are going through with some good input for them - maybe a giggle - maybe some education - but something that they would enjoy.

In a way it is like Christmas shopping. You aren’t going to buy a fancy food processor for your sister who never cooks. Give them what they want. (I give my sister restaurant gift certificates.)

2) Make sure it represents your personality.

Create something that is fresh and unique. For example, if you have a report for “how to fight better with your mate” - put something interesting it in - not the same old “Don’t go to bed angry.” Consider: “Fight holding hands” or “Fight naked. It is hard to get self-righteous naked. You’ll find yourself trying not to laugh.”

3) Create it using your personal gifts.

If you love to talk, consider creating an audio or video as your pink spoon. If you enjoy writing, maybe a no-charge report on an interesting topic or a 5-part e-course delivered over 5 weeks with short tips each week.

4) It is not time or labor intensive.

Some think that a good pink spoon might be a no-charge initial consultation. While you may or may not want to offer those, I don’t want you to consider them “pink spoons.” You want your pink spoon to be something you can leverage - something you can do once and use over and over again without taking any additional time on your part.

Then what?

Once you create your pink spoon, invite your web visitors to get it by exchanging their name and email for it. That way you can build your list of web visitors and can begin to keep in touch with them over time in some way.

By offering unique value, you will begin to build credibility with your web visitor. By keeping in touch with them over time, you can continue the relationship so when they are ready, they call you.

So, what do you think? Can you see how offering a pink spoon might draw more people to your site? Can you see how it might build credibility with them?If so, what do you see as your next step? What might you add of value to your site that would help you build a list of web visitors at the same time?

Offering a pink spoon - giving away something in exchange for a name and email address - can help build relationships, build credibility and build your business!

(And for those of you thinking ahead, it can be the perfect way to introduce people into the additional products you might have for sale on your site. You just start with a no-charge pink spoon.)

To your success,

Casey