Truth be told, I have always wanted to do so but was overwhelmed with the idea of training. I knew my knees wouldn’t allow me to run it but even the idea of walking seemed out of my reach.

Yet recently, my friend Nora, a fantastic psychologist in Chicago told me that one Sunday, she walking her first half-marathon. I asked how she was able to walk 13 miles.

“Casey, it is a lot like marketing. You start out learning how to do it. Then you just do it. But it is how you think about what you are doing that is so important.”

We discussed her “thinking” strategies.

“I didn’t think of it as walking 13 miles - I thought of it as walking from Gatorade stand to Gatorade stand. You see, the stands are 1 mile apart. So, I thought of it as walking 1 mile 13 times. And I just kept walking.”

How inspirational is that!

And she is right - it is just like marketing. You figure out how to make it work for you. You create a plan. You adjust your thinking and then you just keep going. Walking 13 miles isn’t easy. Neither is marketing your practice. But step by step, it can be done.

And when we accomplish something that is a challenge … when we do what others put off … when we see ourselves at the finish line, we are never the same. That pride and confidence keeps us moving forward - in all areas of our lives.

Get started. Make a plan. Get moving. You can do this.

Blessings,

Casey

P.S. For anyone considering a marathon, Nora suggested the following book:

Marathoning for Mortals by John Bingham and Jenny Hadfield