Guess what? There is great news for introverts. You do not have to give presentations or talk to people you don’t know to build your practice. You don’t even have to go to unstructured networking events if you don’t want to!

In this article, I discuss 5 of 11 proven ideas that you can use to effectively build your practice.

What is an Introverted Marketing Type?

Introverts are deep thinkers and people of great depth. They enjoy one-on-conversations and this makes the helping profession a perfect one for them.

They love quiet reflection and enjoying time with their family. Introverts have huge hearts and care deeply about people. They will go the extra mile to help someone in pain.

Much has been written about Introverts. My two favorite sayings about introverts are:

1) “Still waters run deep” and

2) “Introverts aren’t party poopers - they are pooped by the party!”

When they think of marketing their practice, Introverts often experience significant anxiety. They worry about “selling” themselves. They imagine having to make inane conversation with people they don’t know at networking meetings.

However, it is the Introvert’s desire to get the spotlight off themselves that can actually be the very best and most effective marketing technique. Introverts can actually be the best private practice marketers.

Most people love to talk about themselves and this gives Introverts a distinct advantage. Introverts can easily invite people to talk about themselves in a way that makes potential referral sources want to refer to them!

The Introvert’s Biggest Marketing Challenge.

The Introvert is the Marketing Personality Type most prone to “binge” marketing. Once an Introvert gets into the swing of marketing (in ways that use their gifts), they tend to enjoy it and feel pretty comfortable with it. But as the practice fills, Introverts will often slow down and even stop marketing. It is like going to the gym, once you stop - it is harder to get back there again.

How To Market Your Practice As An Introvert:

1) Recognize that being an introvert gives you a distinct advantage in your marketing efforts. People easily talk about themselves around you.

2) Develop a list of questions that you can ask people as you meet them - potential referral sources and prospects. As you have these questions in your mind, it will be easier to talk to people.

3) Never try to sell yourself. Always come from your very natural “How can I serve you?” place.

***This is a HUGE key for introverts and one I will be going into depth about at the upcoming workshop. If marketing makes your stomach knot up, this one little secret can turn you into a business magnet - with little or no effort.

4) Consider online therapist locator services - such as Find-A-Therapist.com. Write a listing that is directed to your ideal client and will have your ideal client rushing to the phone to call you.

5.) Create an accountability system for your marketing efforts - a set of goals you review regularly or a coach or colleague to keep you moving toward the practice you really want.

It may take a little longer for an Introvert to become known in his or her community but they can still build a fantastic practice!

Until we meet again…

Love and blessings to you,

Casey