As I have mentioned, technology will be the primary way therapists and healing professionals get clients in the coming decade.

This means you need some sort of web presence.

There are two very easy ways to get on the internet right now.

The first is to write a compelling listing for the online therapist locator services such as http://www.Find-A-Therapist.com

The second is to create your own blog or website that contains content that “speaks to” your ideal client and gets them to pick up the phone and call for an appointment.

But how do you know what to put on your website or in your listing?

My new partner is a practice building coach from Vancouver, Canada. Her name is Juliet Austin and she is an ace at figuring out how to speak to your ideal client.

Juliet and I were talking about how important it is to create a “Marketing Message” that speaks to the pain you help people to reduce.

Juliet Austin

This is the main difference between a fair website and one that attract clients!
So what does your website say? Does it speak to your ideal client?

I believe the number one concern a potential client has when looking for a therapists for is “Will the therapist ‘get me?’?”

You can let them know you do with a clear and effective marketing message! The words need to simple yet be filled with understanding and emotion. They must speak to the worry that the potential client has.

New: Exclusive Members Program Monthly Copywriting Critique Teleclass

If you could use some support in the area of creating a marketing message and powerful web copy (text), Juliet will be delivering a Copywriting Critique call every month for the Exclusive Members Program.

Juliet and I have teamed up in the Exclusive Members Program to provide you more training, support and motivation! Our mission is to help you build your private practice!

If you already are an Exclusive Member, we look forward to continuing to connect with you! In March I hope you will join us for our teleclass “How to Get an Infusion of New Clients … in time to pay the rent.”

In the Exclusive Members program, we offer 3 teleclass trainings a month and we have discussion forums as well as audios and checklists. It is a one-stop-shop to teach you what you need to know in order to create the practice you really want.

Juliet and I will both be teaching the Exclusive Members teleclasses and we are really excited about it!

For more info - or to register, please visit: http://www.buildyourprivatepractice.com

So, check it out now if you have even the slightest desire to join - the first month membership is only $4.95.

Happy practice building!

Love and success,